I’m also a tiny bit cautiously optimistic about this. You can’t rant about trans people 24h a day, so they do need to find a steady stream of other things to be outraged about. That’s clearly getting more difficult here and they may well start alienating their audience more and more with stuff like this. Trying to start new culture wars about M&Ms, toasted nuts, and gas stoves is scraping bottom pretty hard.
This is kinda what happened to Andy Rooney. He started out arguing about big topics, but by the end he was just a weird cranky old man yelling at clouds about the air in potato chip bags and even his core audience knew it. He was a laughing stock toward the end. An inauspicious end to a man who was a real journalist in his day.