So if they were blessed and used in real communion would there be an issue? Are there criteria for the wafers that the potato chips void?
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Thing says I reacted with a clap, but read it as praying hands.
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I kept looking for the joke in the text. 
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Cool ranch only. It’s in Leviticus I think.
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Nearest I saw to a joke was Bakery > Cookies > Wafers in the top left.
I was surprised that 500+ had bought them in a month, I hope it was rich Goths.
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Hurry $(RANDINT(3,20)) already have $(ITEM_NAME) in their carts!
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Found the ad on youtube /QPNZYIu38CA?si=qZuMhiKqLfFq5Xuu
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The story I read said that the crisp company had no comment and their hold music on the phones was the sound of crisps crunching.
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Found it!
Prepare to be underwhelmed.
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For some reason I’m not allowed post a proper URL here. You can assemble it yourself like
youtu.
be.
com
/QPNZYIu38CA?si=qZuMhiKqLfFq5Xuu
French supermarket own-brand plain crisps (“chips a l’ancienne”) are probably the best. Marché U and Carrefour.
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Welcome!
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Well, as long as the spuds are not of the Desirée variety. That way lies sin. 
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thanks for the tip @eurobureau
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Because. . . the body of Christ is supposed to be bland and flavorless?
“You can’t eat just one” would be a great selling point for getting new converts.
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Confessions always carries the risk of Dirty Thoughts…
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I suppose it is blasphemy. The question is whether you should get worked up about that. I would say no, but I’m neither catholic nor Italian.
I would associate the idea of taking communion with chips and cassis more with America, though. Aren’t some weird evangelicals already using grape juice instead of wine?
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Italy is the place where people get up in arms about pineapple on pizza, but also where someone like Silvio Berlusconi shaped the media landscape to be all about cheap sexual titillation. Amica Chips has a reputation for ginning up scandals as a form of PR, quite fitting to the Italian market. They want us to get worked up about it, it’s the sort of “bad boy” publicity that they have used in the past.
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Wait! That is a tamed down version of the ad!
The full one (still 30s) is here, where no doubt of simple misdirection is possible:
Where the nun eating chips is clearly seen handling the calyx, and the one receiving the communion getting a chip instead of a wafer.
Nope. They do not ‘represent’. They ARE - if you are a Catholic.
That’s transubstantiation for you…even if most Catholics do not realize.
(Side: can a vegan be a Catholic?)
I’m Italian, raised Catholic (but an atheist since right after confirmation).
To me, the ad is mildly amusing, and most of the fuss was raised in Italy by very backwards associations.
Still, I can understand some might be offended, I should check with some religious friends, to see what they think.
As other have said, that brand is known for controversial ads: e.g. one involves the most famous Italian porn actor eating chips, commenting that we can trust his judgement, as he is an expert in ‘patatine’.
Patatina (lit: diminutive form of potato) or patata is a family (-ina) or colloquial word for the external female genitalia.
They do it on purpose, and they reached their goal.
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