Nice, Boing Boing. Will you add homeopathy cures and Dr. Oz videos to your store, too?
What the crap BB? I hope this is someone who has hacked your site, or youāre just trolling.
āPromotes longterm brain healthā ?
āAddresses the fundamental components of brain chemistryā ?
Iāve got this empty plastic box with a car aerial bolted to it. It detects all explosives, and cures most cancers. Would you like to market them for me at $175,000 each?
What about marketing the components themselves? We are makers, we can mix our own. The dry powders ship better as thereās no bulk nor weight of water, too. The cost savings could be pretty significant.
ā¦and please ship directly from China, so thereās no crap with US-only logistics.
What is that down there?
Itāsā¦ Oh no.
A shark.
Itāll find you a job, it IS a job!
I can only hope that:
a) The siteās been hacked, or
b) There is an intended humour in this that is completely escaping me.
If neither is trueā¦thenā¦ WTF BB? My time here is limited.
I got a big box of them from China, want to market mine instead? I am asking $75,000
So, letās seeā¦
Caffeine and Theanine: somewhat legit, caffeine is a CNS stimulant that we all know about, and theanine has anxiolytic properties which make for a good counter with caffeineās LETS MAKE WOOD DAVERS effects;
Oxiracetam and Choline: Assuming you are not one of the people who becomes anxiously depressed when taking choline supplements or acetylcholinesterase inhibitors, these have anecdotal nootropic qualities (I absolutely canāt take either of those without bad effects)
Magnesium and tyrosine: you might need more magnesium if you have a crummy diet, and tyrosine is supposed to be a dopamine promoter;
Carnitine: probably not lacking in your diet if you eat meat, but anecdotal evidence for promoting focus;
Uridine and more choline: No idea what uridineās supposed to do really, see choline statement above;
frou-frou sweeteners: ehh they probably help it taste okay?
I wouldnāt really put this all in the category of homeopathic products. All the above things almost certainly do actual things to your body in various ways. Perhaps a bit more on the snake oil side of things if you donāt believe any anecdotal evidence counts and donāt think there are enough studies.
I give it a C+ or perhaps a B- without having actually tried them.
I give it a D for boingboing marketing, though. This did not have BOING BOING STORE all over the posting, making me think it was just a āhey this is a neat thingā post and not āBUY THIS NEAT THING FROM OUR STACKWHATEVER STORE SO WE DONāT HAVE TO USE INVASIVE FLASH ADSā post.
@frauenfelder This is a pretty bad product to have at the top of the BB homepage. Iām guessing it was out of your control?
So what youāre saying is that Iām 15 minutes too late to post [citation needed] on this shop of shit? 
Favorite Tom Waits song.
"Step right up
Please allow thirty days for delivery, donāt be fooled by cheap imitations
You can live in it, live in it, laugh in it, love in it
Swim in it, sleep in it,
Live in it, swim in it, laugh in it, love in it
Removes embarrassing stains from contour sheets, thatās right
And it entertains visiting relatives, it turns a sandwich into a banquet
Tired of being the life of the party?
Change your shorts, change your life, change your life
Change into a nine-year-old Hindu boy, get rid of your wife,"
Shut up. You guys just arenāt smart enough to understand how good TruBrain is because you donāt drink TruBrain.
I only regret that I cannot like this twice.
Does āa better safety profile than saltā mean that you can consume a half cup of it without dying?
Damn yes. Tried to like it twice, ended up unliking it and had to like it again. If only Iād had TruBrain!
It slices
It dices
It julienne fries
No one gets it when I quote that line, but I giggle every time.
