Despite being German,having some Marmite around the house has become absolutely indispensable. According to my field studies, most fellow Germans hate it. Odd when you consider it’s a by-product of beer brewing. Anyway, I crave it so much I have to keep myself from sitting by the telly with a spoon and my jumbo glass of Marmite from the Indian shop (these good people also keep me supplied me with PG Tips… I must be some weird sort of inborn expat).
That being said, I can for one hardly imagine how the taste could be improved and also so much that the delicious goo would be worth twice as much (that jumbo glass already sets me back 10€).
Looks to me as if they’re checking out how many suckers would pay twice as much for a repackaged product with some obscure ‘artisanal’ vibe.